European premium food for dogs and cats – developed with care
Choupi is a European premium food for dogs and cats, created with respect for what matters most: the animal’s health and well-being.
We know that proper nutrition means more than just energy.
It affects everyday life, overall comfort, and the years we get to share with our animals.
Choupi was developed by people who themselves live with dogs and cats. After many years of searching for food you can truly trust, the desire grew to create a product where quality, transparency, and animal health always come first — without unnecessary promises.
Our approach to nutrition
At Choupi, we believe in a simple idea:
Good nutrition should support the animal — a little, every day.
That is why our recipes are built around:
- a high proportion of animal protein, adapted to the animal’s natural needs
- balanced formulations based on real nutritional requirements
- raw materials that support digestion, the immune system, and overall balance
- functional ingredients for skin, coat, and stomach health
We do not chase trends.
We create food for a long and healthy life — at a pace that works in everyday life.
How Choupi came to life
Work on Choupi began in early 2022.
Over time, emphasis was placed on doing things properly:
- recipes were developed and tested
- raw materials and functional additives were carefully selected
- the brand’s expression and identity were built
- logistics and distribution across Europe were established
In December 2023, the first full-scale production runs were completed.
From the beginning of 2024, all approved recipes have been in stable production.
Why Choupi
Choupi is for those who value:
- European production
- clear and understandable ingredients
- a focus on the animal’s long-term health
- stable quality, year after year
- a brand developed by people who genuinely care
We create food you can give with confidence — every day.
Our mission
Our mission is simple:
To make it easier for dog and cat owners to make good choices for their animals’ health.
Choupi is not made to impress.
It is made to work.
For the animals.
And for the people who live with them.
European production. Thorough control.
Choupi is produced in Europe by VAFO Group in the Czech Republic — one of Europe’s most experienced premium pet food manufacturers, with more than 30 years of expertise.
VAFO Group stands for:
- comprehensive quality control at every stage
- modern and gentle production processes
- collaboration with nutrition specialists and technologists
- full compliance with European quality and safety standards
All Choupi recipes are developed and produced in close cooperation with VAFO’s professional teams.
This ensures consistent quality — and peace of mind for both animals and their owners.
We are fully certified
Presence and availability
Choupi is today a European brand with real market presence and solid logistics.
The food is officially available in:
- Czech Republic
- France
- Belgium
- Portugal
- Poland
- Ukraine
From November 2025, Choupi will also launch in Norway — as a European premium pet food produced in the EU, with a clear focus on transparency, quality, and animal health.
To ensure stable deliveries, Choupi has:
- permanent warehouse capacity in the Czech Republic (minimum 30 tons)
- logistics hubs in Poland, Germany, France, and Portugal
This provides reliable supply — also over the long term.